Our brand
style guide
Hello, if you are here it is because you need to use our brand in some application.
Here we will show you in a very easy way what elements shape our brand and how to apply them.
Our logo
The insight
Our logo stands for movement and creation. It starts when the gripper picks up the thread to transform it into fabric. And in that movement is created this figure that Giorgio Giamminola was in charge of capturing in an abstract way in the first image that would represent ITG Group.
The wordmark
Our logo is presented always horizontally. And depending on the division, the country name will change.
Let it breathe
Like any graphic element, our logo needs space to work properly. The minimum space it needs is marked here. If there is an opportunity, you should always give it more space for the logo to do its job.
Positive and negative
If the the logo will be on a dark photographic background, the negative should be taken. If the photographic background is light, the positive version should be taken.
Color palette
Main palette
Our main palette has three colors. The green colors represent the growth and stability of the company.
Secondary palette
For visual support, we will use the colors shown here. These colors will never be the main color of the compositions, but will accompany the brand, for example in illustrations, photographs and animation.
Fonts
Together they give that touch of professionalism, boldness and versatility to the brand.
Anton
Will be use for tittles and subtitles.
Roboto
Will be used for body text and footers.
New slogan
It is important to use our slogan in different applications. We aim to highlight the brand's objective, which is to show ourselves as the perfect ally for our textile customers and manufacturers worldwide.
It must be presented in English. As it is a new slogan, it is suggested to place below in small size its translation in some applications.
Weaving Success Together
ITG Group, every thread of our International team always at your service
Photography
International Team
As part of our internal message, photographs of the international team will be shown in different poses and smiling. Light colors will be used as background
Textures in Applications
We will use high quality images of the final applications that our products can perform.
Short version
We have created a short version of the logo. It will be applied in those cases, where the original logo loses legibility or where some promotional does not allow us to expose the logo.
We have also optimized it so that each division has its own. Adding the abbreviation of the corresponding country at the end. This short version, we will see it applied in promotions like mug pins and other formats where the logo needs to be present, but the size is not optimal for reading.
Social media
In this section, we will give you some basic guidelines on how to create your own content.
Profile Picture
Use the short version of the logo for the profile picture. As seen in the image above, the complete version of the logo loses legibility. In social media is important to catch the eye in a few seconds.
Image sizes
Depending on what you want to publish, it will be the format you will use. We recommend you to use these sizes so that the photos are not cut off.
Central area 1:1
Even if you post in different formats, the full image will not be seen in your feed. Make sure that the title and/or information of your posts and covers still fit in the 1:1 center area of your post.
That way, nothing important is removed from the grid or the browse page.
Here is an example of how the central area is applied. We recommend you to consider this area when creating your content.
Margins in Reels
When creating reels, the information may be cut off by the description or other elements.
We recommend you to follow these guidelines so that your followers do not miss any information.
Need anything else? Talk to our team
Send us a message to find out what you need and how we can help you
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